However, their approach has become stale and out of date
Big Broadcasters Have Dominated Canada
buy canada goose jacket cheap Eight broadcasters have gathered in Ottawa official canada goose outlet to make a case for their 9(1)(h) applications to the CRTC. The objective of a 9(1)(h) application is a “must carry” (or mandatory carriage) license that requires certain public interest television stations to be carried on a cable or satellite provider’s system. buy canada goose jacket cheap
Roberto Machado Noa via Getty Images
In the past, the CRTC granted Rogers a must carry order for its OMNI Television service, targeted to ethnic audiences, but also said that it would be looking to license a different provider, potentially, through a public process.
canada goose Currently, there are eight applicants in this round, including Rogers, Bell Media, Asian Television joined by Telelatino, Amber Broadcasting, Corrcan Media, Ethnic Channels Group and Independent Community Television (ICTV). Seven applicants have proposed to offer a mix of news and other programming targeted to ethnic audiences, and one has proposed a multicultural described video guide. canada goose
A new approach to ethnic programmingWhy should average Canadians even care about this canada goose outlet vancouver type of application? Because, depending on the winner, it could have a significant impact on the programming available in communities across Canada, and on local jobs and economic activity.
Traditionally, Rogers and Bell’s approaches to ethnic programming are similar: linear news feeds by time slot. However, their approach has become stale and out of date subscribers no longer watch news “by appointment.” They consume news and program on the go. They want to see news coverage that spans various communities on their own schedule. We need an infusion of new blood among carriers of ethnic programming. Broadcasters who offer round the clock news canada goose parka uk coverage in all ethnic communities should be seriously considered.
uk canada goose While most of Canada’s conventional media experienced shrinking audiences and revenues in recent years, segments of the ethnic media are experiencing significant growth thanks to a constant influx of immigrants from all over the world searching for a familiar voice. In the Greater Toronto Area canada goose outlet alone, there are about 120 ethnic media outletstargeting various audiences. uk canada goose
canadian goose jacket At first glance, most of these channels intend to operate under a common business model: provide news content in different languages canada goose outlet orlando across Canada and receive subscribers’ fees. But the devil is always in the details. canadian goose jacket
buy canada goose jacket While a majority of the applicants, including Bell and Rogers, offer similar content, an intriguing application is Voices, from Ethnic canada goose outlet niagara falls Channels Group. Its proposed price ($0.23 per subscriber per https://www.pick-canadagoose.com month) and the number of languages it plans to broadcast are similar to the other applicants. However, it but it also aims to broadcast programming (paywall) in multiple languages simultaneously in order to “encourage understanding and inclusion among the different diverse communities residing within Canada.” buy canada goose jacket
Canada Goose Parka So, for example, a Chinese family would access news programming in Mandarin and an Arabic family would access the same news programming in Arabic at the same time. In the past, only the largest third language groups have received regular news programming in their own language. Ethnic Channels Group is not only making a pitch to the CRTC on the grounds of becoming a service provider to Canada’s various ethnic communities, it is also positioning itself strategically as a platform canada goose outlet washington dc for cross cultural exchange within the immigrant communities. This is a rather powerful and novel approach. Canada Goose Parka
canada goose clearance Is bigger really canada goose outlet near me better?How will this impact the CRTC’s final decision? It is uncertain at this point. Its hearing goes until Thursday, November 29. The CRTC then will likely take a few months to decide which broadcaster to award the 9(1)(h) order to, if any. However, the CRTC will not forget that its mandate is to act as a regulatory agency for broadcasting and telecommunications in Canadians’ interest. canada goose clearance
Canada Goose Jackets CBC Must Abandon Ads And Find New Sources Of canada goose outlet toronto factory FundingCanadians Deserve A Real Choice That Goes Beyond Skinny BasicWhy Many Canadian TV Channels May Be Headed for the Chopping Block The CRTC should really consider Canadians’ interest in its decision on whom to grant this must carry order this round. The Canadian public interest is to have diverse access to news and information in multiple languages. It should not be to see the country’s top two telecommunication companies further dominate the broadcast market while laying hundreds of people off. Canada Goose Jackets
cheap canada goose uk There are local economic benefits in supporting independent broadcasters. They create jobs for the local economy while supporting immigrant communities. It is time for the CRTC to open up canada goose outlet uk a 9(1)(h) order for ethnic programming. cheap canada goose uk
Have you been affected personally by this or another issue? Share your story on HuffPost Canada blogs. We feature the best of Canadian opinion and perspectives. Find out how to contribute here.
